Coffee Bello: A Transcultural Model of Ethical Coffee Sourcing, Roasting, and Storytelling from Rwanda to Potsdam Germany.

Coffee Bello is more than a cup of coffee — it’s a bridge between continents, cultures, and values. Rooted in the coffee-growing traditions of Africa and roasted with German precision in Potsdam, the brand partners directly with women-led cooperatives in Rwanda to source certified organic Arabica beans. These beans travel from the fertile highlands of Africa to the Probat drum roaster of master roaster Mathias, where craftsmanship transforms them into a smooth, full-bodied brew. Founded by Edward Dzerinyuy Bello, who grew up in a coffee-farming village in Cameroon, Coffee Bello is shaped by a philosophy of authenticity, respect, and passion — “Sei großartig. Sei du.” (Be great. Be yourself). Edward’s personal journey, coupled with his expertise in intercultural communication, infuses the brand with a unique narrative that celebrates African heritage while embracing German artisanal roasting. More than a beverage, Coffee Bello is a platform for ethical entrepreneurship, cultural storytelling, and community empowerment. Each sip reflects a commitment to fair trade, transparency, and sustainability — proof that a micro-brand can lead with values while delivering world-class quality.